The Ontario Public Service Employees Union today placed this billboard of a battered woman outside Toronto’s Centre for Addiction and Mental Health. In a press release, OPSEU states that “OPSEU is sending the Centre for Addiction and Mental Health a message they can’t ignore — starting this week outdoor advertising will be placed directly across from the front entrance of the hospital urging them to get on with violence prevention. In September, 23 assaults took place at the Centre, renewing calls for a long promised violence prevention program.”

Though few are against reducing violence, already the sensationalist ad has upset people and stirred up controversy. Is this going to help?

One problem is that the ad emphasizes the need for CAMH to “protect its staff”. But by focusing strictly on the victimizations of their own members, OPSEU’s efforts ignore broader problems and could ultimately create even worse conditions at CAMH. After all, patients themselves have been arguably even more frequent victims of violence perpetrated by OPSEU members/CAMH staff (e.g. see the recent inquest into the death of ex-patient Jeffrey James), and the frequent use of restraints and psychiatric treatments against people’s wills isn’t exactly “non-violent intervention”, either.

More updates when CAMH releases a statement…