Study on Drug Marketing in Canada Shows Doctors Misled

Researchers looked at the information pharmaceutical company reps were giving to doctors about drugs in Canada and elsewhere, and found the reps were routinely breaking the law.

The study found that in nearly 60 per cent of promotional visits, sales representatives failed to provide any information about common or serious side-effects of the promoted drug, and also failed to inform doctors about the types of patients who should not use the medicine.

In Vancouver and Montreal, two-thirds of the promotional visits involved absolutely no mention of a drug’s potential harmful effects.

Read more about the study here.